In early 2010, the tablet market was still fresh. Apple's iPad for the most part remained unchallenged for supremacy against a backdrop of lackluster android devices that were rushed to market. At that time, the idea of running a native, non-mobile version of Microsoft Windows in a tablet environment was not being considered. Tablets were still strictly considered to be consumption devices, rather than productivity powerhouses. This tablet design sought to challenge that notion.
By taking great sensitivity with new display technologies, empowered by a pressure sensitive stylus (Wacom back-end) in addition to running a complete version on Windows 7 this product was designed for real world use in realistic lighting environments. The concept proved to be predictive of device trends years in the future like the Microsoft Surface and its competitors.
IdeaPad U Series Tablet
Styling considerations during development:
The final concept unified a myriad of technological functions to create a device that transformed how a tablet format product could be leveraged daily.
The initial design centered around an emerging display technology: electrowetting. Drops of colored oil in each pixel respond to an electric charge to change shape and become visible. When placed in three dimensional arrays different colors are formed as each droplet is excited. These displays offer the non backlit visibility associated with e ink displays while offering the color range and refresh rate of traditional LED displays.